Ad Optimization

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5 Proven PPC Testing Strategies to Maximize Google Ads Conversions

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As a passionate digital marketer I’ve had my fair share of sleepless nights staring at Google Ads dashboards,wondering why conversions weren’t hitting the mark. We’ve all been there right? That nagging feeling that you’re leaving money on the table that your campaigns could be doing so much more.It’s a challenge that humbles even the most […]

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Google Ad Specifications: A Breakdown

Google Ad Specifications: A Breakdown

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When creating Google Ads, it’s crucial to understand the specifications to ensure your ads perform well and adhere to Google’s guidelines. Here’s a comprehensive breakdown to help you create effective, compliant ads, focusing on creating helpful, reliable, people-first content. 1. Text Ads Headlines Descriptions Display URL Include your website’s URL. Google may display up to

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