What's Better: SEO or PPC?

 What’s Better: SEO or PPC?

Introduction In the ever-evolving digital landscape, businesses face the ongoing challenge of attracting and retaining online traffic. Two major strategies dominate the digital marketing sphere: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches aim to increase a website’s visibility, but each comes with its own set of advantages and drawbacks. In this blog …

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